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Since launching in , the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.

"The rise in political support for LGBTQ+ rights and same-sex marriage over the past eight years has driven the growth of LGBTQ-related content in Thailand," said Chanettee Tinnam, a lecturer at Chulalongkorn University's Department of Mass Communication.

In the past, LGBTQ+ content was censored, with books heavily monitored by the authorities and TV shows perpetuating tired gender stereotypes, such as plots underrepresenting the lives of LGBTQ+ people, she said.

However, over the years media censorship eased, leading to more representation, said Ms Chanettee.

Despite this progress, Thai media still tends to focus more on gay male content, making the gay rights movement more powerful, and demonstrating that society is domin